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4 Tips to Enhance Video Press Releases

posted by: Scott Williford
on 25 June 2015

Including video in a press release will increase engagement and get your company’s news out in an innovative and exciting way. In this short video, Mallory Ingram, one of vLink’s producers, shares some insights on how to get the most out of a video press release.


Once you’ve decided to add video to the press release, follow these tips to ensure higher engagement and more views for your video press release.

Tip #1: Obviously you will want to issue the video press release via a news wire service. Most news wire services allow you to embed a video. It may be a premium service but the higher engagement will be work it. Here are some links to news wire services that offer video embedding: www.PRWeb.comwww.newswire.com

Tip #2: Include the video on your website. Typically this would be in your blog or news section of your site. This will allow site visitors to see the video and will help with SEO.  

Tip #3: Make sure your marketing team blasts out an email that includes the video. There should also be a thumbnail image in order to increase click through rates. It is a good idea to include your employees in the blast to let them know about their accomplishments.

Tip #4: Include a link to your blog or news articles in email signature. There are lots of tools that can help you standardize your company’s email signatures or contact us – it’s one of the new features in our latest release of our video marketing platform.  

We would be happy to talk to you about your video press release needs. Also, be sure to leave your comments below.

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