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The Snackable Content Challenge 2015 Recap

posted by: Scott Williford
on 24 March 2015

Snackable content is an important ingredient to any marketing strategy. Everyone knows that attention spans have decreased, and most buyers prefer consuming smaller bite-sized pieces. Whether it’s video (our favorite), memes, social media posts, infographics or short blogs; buyers are able to stay informed quickly and interact with your brand.

Recently vLink Solutions, The Content Factor (www.contentfactor.com) and Braintrax (www.braintrax.com) hosted a Snackable Content Challenge at The Food Movement. Watch the video for a quick video recap of the event.

Like all content, snackable content should inform and educate your viewer, not bombard them with the typical chest beating – me, me, me stuff – that they don’t care about. Below are a few tips covered during the Snackable Content Challenge in March.

  1. Plan for repurposing. Marketers spend hours planning their content calendar. During that process, always consider how longer form pieces could be repurposed for shorter form snackable content.
  2. Don’t limit your ideas. Video, Infographics, Cartoons, Memes, Manifestos, Fables, Quizzes/calculators, Factoids, Quotes, Blogs and social media posts are all acceptable forms of snackable content.
  3. KISS – Keep is shareable stupid! Make sure your snackable content is easy to share via email, social media or word of mouth.
  4. Remember your voice. Just because it’s snackable doesn’t mean you throw marketing rules out the door. Always stay true to your brand voice and speak to your desired audience. The good news is that with snackable, you can narrow your target and repurpose the same content to different buyer personas quickly and effectively.

Seth Godin says, “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you're doing from several angles.” - www.sethgodin.com

Publishing snackable content will increase you SEO, extend your reach, and increase your audience’s retention. We’d love to hear some of you snackable content ideas and comments below.

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